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Users will soon have a fresh option that allows them to lessen the amount of artificial intelligence-produced content appearing in their feeds. This step comes as the platform announced that it now features over 1 thousand million AI videos.

Testing and Rollout

This change is undergoing trials over the coming weeks before a global release. This shift comes amid a increase in AI content, driven by new AI video creators.

AI Proliferation Online

It has been noted that approximately 10% of the quickest rising content creators on a competing service primarily display clips produced artificially. A considerable share of this output is considered low-quality AI content, a term for poor-quality, factory-style content that is frequently absurd or dreamlike.

Our research shows that many people appreciate content produced via AI tools, including digital art to educational videos, and we want to provide users the option to increase or decrease of that, based on their own likes,” said a company executive.

Scale of AI Content

The service announced that there are now 1.3 billion videos on its app tagged as AI-generated. Overall, in excess of 100 million media items are uploaded to the platform every day, making clips made by AI a relatively small portion of its overall inventory.

Customizing Your Feed

Viewers will be able to reduce or increase the volume of AI-generated videos they see by opening the “manage topic” feature in the app and choosing the AI content topic. Additional categories that can already be controlled under the filter cover politics, fashion, cosmetics, and dance.

AI Disclosure Rules

Its guidelines mandate content makers to identify lifelike AI-generated content, and it prohibits harmful fake videos of public figures or crisis events. Any believable AI video that is unmarked can be deleted under its user guidelines.

In addition, the platform will henceforth apply an AI-generated tag to content made using its own AI tools, or identified by an industry-wide initiative for spotting artificial media. This step is intended to stop users from attempting to circumvent the tagging system.

Educational Initiatives

The company is also introducing a two million dollar AI literacy fund for specialists and organizations to produce learning resources about ethical AI use. This project will assist educational bodies focused on teaching programming and robotics.

Content Safety Approach

TikTok has justified its content review process, following controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. The company is set to eliminate a significant number of roles in its user protection division in London, with worker representatives and online safety experts expressing worry that staff are being displaced by AI moderation.

A trust and safety lead clarified that people-led review would continue to be important, but AI can shield workers by filtering out the most graphic content before it has to be seen by humans. The company announced a 76% decrease in explicit and harmful content handled by human moderators over the past year due to reliance on its automated systems.

We believe it is crucial to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”